Plenty of buyers know they want a power wheelchair "under their own brand" — but few know exactly how far that goes. Can you change the seat width? The fabric colour? Put your own SKU and barcode on the box? Write the manual in your language? The honest answer is that private label runs on two separate layers, and they cost you very different amounts of time and minimums.
This guide is the practical checklist: a line-by-line list of what you can customise, split into the brand layer (your identity on a proven, already-certified chair) and the product layer (changing the chair itself). It's written for distributors and importers deciding how far to take it — not for patients.
The two layers, in one sentence
The brand layer changes how the chair looks and is sold; the product layer changes how the chair is built. Most buyers start with the brand layer because it's fast and low-minimum, then move selected models into product-layer changes once volume justifies it. You can do one, or both.
Layer 1 — the brand layer (your identity, proven chair)
This is everything that makes the chair yours without touching how it's engineered. Because the product underneath is unchanged — already tooled, tested and certified — the brand layer is the fastest, lowest-risk route to a branded product.
What you can specify:
- Logo placement & method — your logo silk-screened, pad-printed or as a badge, on agreed positions (frame, backrest, controller surround).
- Frame colour — the chair's powder-coat / frame finish in your chosen colour.
- Seat & upholstery colour — seat and backrest in your colourway.
- Side-guard / panel colour — accent panels and guards matched to your brand.
- Upholstery fabric — the seating fabric / material from available options.
- Brand nameplate — your brand's rating / ID plate in place of a generic one.
- Retail packaging — your own printed retail box design, not a plain carton.
- Manuals & warranty card — user manual and warranty card printed under your brand.
- Manual language(s) — the user manual prepared in your market's language(s).
- SKU & barcode — your SKU codes and barcodes (EAN/UPC) on product and packaging.
- Document pack under your name — CE / EU MDR / ISO 13485 documentation prepared under your brand for OEM / ODM buyers.
Note one thing the brand layer does not change: the chair's engineering, dimensions and certified configuration stay as they are. Change those, and you've crossed into Layer 2.
Layer 2 — the product layer (ODM: change the chair itself)
Here the maker adapts the product to your specification, built on its existing platform and tooling. You get a more differentiated chair, but it takes longer and usually carries higher minimums — and, depending on the change, possible tooling or re-testing.
What's typically adjustable on the platform:
- Seat width & seat depth — sized to your target users rather than one fixed size.
- Battery configuration — capacity / removable-pack options where a model supports more than one (several models in the range offer two battery configurations).
- Controller / joystick — controller choice and mounting (e.g. left- or right-hand).
- Armrests — height-adjustable, flip-back or fixed, per your spec.
- Leg / foot rests — including elevating or orthopaedic leg rests on models built for them.
- Wheels & tyres — wheel set and tyre type within the platform's options.
- Accessories — the bundled accessory set (bag, cushion, anti-tip, etc.) to match your offer.
A practical reality check: product-layer changes are bounded by the platform. You're adapting a proven chair, not designing one from a blank sheet — which is exactly what keeps ODM affordable and keeps the engineering safe. And because changing the product can affect its certified configuration, any product-layer change may need its documentation reviewed or updated for that variant.
Brand layer vs product layer — what each one changes
| Brand layer (your identity) | Product layer (ODM) | |
|---|---|---|
| What changes | How the chair looks & is sold | How the chair is built |
| Examples | Logo, frame/seat/panel colour, fabric, nameplate, retail box, manuals, manual language, SKU/barcode | Seat width & depth, battery config, controller, armrests, leg rests, wheels, accessories |
| Speed to market | Fastest | Slower — development time |
| Minimum order | Lower | Higher |
| Tooling / re-test | Usually none | Possible, per change |
| Certification | Already in place | May need updating for the variant |
| Differentiation | Brand & presentation | The product itself |
How far you can take each one with Wanderoll
Wanderoll builds all ten models on its own line, so both layers run on proven, already-certified platforms rather than an untested design:
- Brand layer — logo, frame and seat colours, upholstery, nameplate, retail packaging, manuals and warranty card, manual language, and your own SKUs / barcodes.
- Product layer — seat width and depth, battery configuration, controller, armrests, leg rests, wheels and accessories, on the existing platform.
- Documentation under your brand — CE / EU MDR / ISO 13485 paperwork prepared in your brand's name for the models you carry. (For the US, our FDA 510(k) is in progress, not yet cleared.)
- Low minimums — we open OEM / ODM from low minimums; the exact MOQ, tooling and lead time are quoted per model and customisation scope.
The range gives you room on the product layer too: a carbon flagship (Carbon One, 16.5 kg), models built for elevating / orthopaedic leg rests (Tilt, Recline Pro), and several two-battery-configuration city models (e.g. City One 288/576 Wh, City Flex 250/499 Wh) — so a brand can keep one look across a line while tuning each model to its buyers.
Planning a private-label launch? Tell us the models and your market, and we'll send exactly what's customisable at each layer, the minimums, and a document pack prepared under your brand. → Request a quote
